You’re out there getting it done even while living with a chronic condition.
You deserve some applause!
Still, there are parts of your life where you’re not showing up in a way that you love…where it feels like you’re settling or even missing out completely.
And that makes you feel sad…or frustrated…or longing in some way.
Now that settling is nagging at you because it’s been going on for too long.
You know you’ve been holding back for years.
Sometimes you shrink yourself on purpose…
And sometimes you shrink without realizing it.
You’ve begun to feel invisible in some parts (or even all?) of your life.
And you’d hate to let more years slip by racking up more missed opportunities and regrets, so you’re finally ready to do something about it.
Here’s the truth:
You CAN start showing up in more of the ways you’d love to in life WITHOUT
- Being more “together”
- Having a new personality
- Waiting for things to be “perfect” or for a “good” symptoms day
Where in life are you not showing up in a way that you’d love?
Or not showing up for yourself in a way that you’d love?
What would NOT settling in that way look like for you?
What would it feel like?
Picture it for a moment and soak it in…
Does it involve living more artfully? Confidently? Joyfully? Slowly?
Maybe you crave more connection, meeting new people, and building relationships.
Maybe you’d love to express a talent or gift you have that you KNOW could make a real difference in your life or others’ if you shared it.
Maybe you want to add some glamour and fun to your life, dye your hair an amazing color, wear leather pants…
Or maybe you want to have more time and space to do whatever nourishes your soul.
Simply imagine waking up each day feeling confident, capable, and excited about your life.
Picture yourself radiating vibrant energy, entering any room with self-assured grace, and living a life that feels enjoyable and satisfying.
Well, guess what.
You can do those things.
You just need to start creating a new visibility pattern for your life.
That’s what I help you do.
I’m Lisa Cohen, and Wear Your Red Lipstick™ is more than a brand.
It’s a movement for women who are done disappearing.
Whether you’re navigating chronic illness or disability, aging into your next bold chapter, or just tired of playing small—this is your place.
Why Red Lipstick?
Red lipstick isn’t about makeup.
It’s about an act of conscious presence and the moment you decide to stop hiding.
And in case you’re wondering…
Yes, I’ve lived this.
I’ve reinvented myself more than once—after illness, after heartbreak, and after disability. I created Wear Your Red Lipstick™ not because I always felt confident, but because I refused to disappear even though I didn’t feel confident.
This is my self-expression journey too, and I’ll be walking it with you…a big swirl of red lips, mobility aids, messy hair, bold presence, and whatever MS symptoms may be flaring.
And in addition to helping women reclaim their power through coaching, I also advocate for you in the rooms where decisions get made.
Because it’s not just about helping you feel visible.
It’s about making sure the world actually sees you.
That’s why I work with brands in the beauty, fashion, and wellness industries—to help them design for, speak to, and include the women who’ve been left out for far too long.
My mission is to create a world where presence doesn’t require perfection, expression doesn’t need permission, and you won’t have to fight to be seen.
So if you’re here because…
- You’re ready to show up
- You’re tired of waiting for perfection or permission
- You’re done with racking up missed opportunities and regrets
Then know this:
Whether you’re reclaiming your confidence or redesigning your brand’s impact—You belong here.